The group, through the experiences of its founders, succeeded in establishing a company specialized in organizing exhibitions and conferences, which intersects with two promising sectors, namely tourism and entertainment, through planning, managing and implementing a variety of projects in partnership with governmental, civil and non-profit sectors.

In planning its work, the group has kept pace with the technological transformations led by the Kingdom of Saudi Arabia in the global markets, so it established its activity specialized in technical investment, which aims to establish and develop qualitative technical projects that contribute to the advancement of the requirements of the specialized market. The financial return is profitable.

We believe that investing in social innovation is linked to knowledge and experience management through  Working on analyzing the needs, studying the areas of the gaps, and building innovative initiatives appropriate for each geographical area. In this scope, the company has completed a number of projects and initiatives, and its work teams are still continuing to achieve their economic and social goals based on its vision and mission and in harmony with its values. 

In the consulting sector, a specialized center for management consultancy has been established to harmonize with the diversity of the group’s performance and achieve, through its services, opportunities for the success of its beneficiaries in the aspects of studies and analysis that contribute to decision-making. non-profit